Winners vs. Losers: The New Rules of eCommerce Success

Your brand is running ads, optimizing landing pages, tweaking email flows—doing everything by the book. But the numbers? They’re barely moving. Meanwhile, your competitors are scaling fast, increasing AOV, and turning first-time buyers into repeat customers.

The difference isn’t effort. It’s focus. The brands that are winning aren’t just doing more—they’re doing what actually moves the needle. eCommerce has changed, and the old playbook no longer works. Today’s top brands have cracked the code on guiding customers toward bigger orders, increasing retention, and optimizing for real revenue growth—not just clicks and conversions.

In this power-packed session, Marc Uitterhoeve, CEO of Dexter Agency, will break down exactly what those brands are doing differently. The strategies, the tests, and the mindset shifts that separate winners from those still trying to figure it out.