Win by Ignoring 84% of Site Visitors

Say your conversion rate is 4%. That means 96% of visitors didn’t take the expected action. When confronted with this we often panic and go on a quest to convert everyone.

The reality is that 80% of your visitors will never buy, 4% are already buying, and that leaves 16% who are somewhere between. They’ll purchase but need more convincing.

In this event, Rishi will talk about how we can go after this juicy 16% without disturbing the 4% who are currently buying. He will also show the actual method of doing this.