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What users expect from online shops in 2023 – E-commerce Survey Results

Duration - 45 minutes
Jan Marks

Jan Marks

Director, Europe & Latin America, VWO

Ruben de Boer

Ruben de Boer

Lead Conversion-Manager, Online Dialogue

Manuel da Costa

Manuel da Costa

Founder, Effective Experiments

Ariane Rahn

Ariane Rahn

UX Expert , EyeSquare

Get Recording Now

The exponential growth of e-commerce in recent years has triggered a strong shift in online shoppers’ expectations. 

In our latest research, we interviewed and surveyed 400 European online shoppers to find out what users expect from eCommerce shops in 2023. We then distilled these results and converted them into actionable insights.

Join us in this webinar to uncover the results of our recent study, “What Users Expect from Online Shops,” and experience a deep dive into the online buying preferences of EU shoppers to understand what makes a Great eCommerce experience in 2023. 

Jan Marks, Director for Europe, VWO, will be joined by Ruben Boer, Lead Conversion Optimization Manager with Online Dialogue, Manuel Da Costa, founder of Effective Experiments, and Ariane Rahn, UX Researcher at Eye Square, to analyze the psychology of users’ expectations and the critical areas in which these expectations can be met, exceeded, or failed while shopping online.

Key Take Aways

  • UX 'Must-Haves' and 'No-Gos' across critical stages in the eCommerce customer journey
  • In-depth analysis of the ideal customer journey for the biggest e-commerce industries: Fashion, Electronics, Furniture, and Food
  • Checklist of crucial experiments to optimize your website
  • Leading trends in eCommerce UX for 2023

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