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How We Used Our Own Platform for 127% Trial-to-Paid Growth
Mahek Shah
Director of Product Management, VWO
Mayank Jha
Product Manager, VWO
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Good enough is never enough — not at VWO.
Our mission was to rebuild our onboarding process from the ground up, driven by data. We used VWO Insights — including its Form Analytics, Metric Reports, Heatmaps, and Session Recordings — to gain significant insights into users’ behavior and pinpoint key usability issues. From there, VWO Testing allowed us to run multiple experiments and confidently make data-informed personalization decisions, ultimately achieving a 127% increase in user activation over the control group.
Join us as we walk you through our experiments in our acquisition and onboarding funnels that drove a 127% uplift in paid activation or as we like to call it – Drink Your Own Champagne.
Key Takeaways
- Overview into VWO's Optimization Process - Analyze User Data, Record Observations, Create Hypothesis, Run Experiments, Roll-out Winning Experiments.
- Learn about Best practices in Measuring Success of Experiments and Trade-off's in Experimentation.
- Take inspiration from VWO’s test-and-learn approach of turning data into decisive action that can transform not just customer journeys, but business outcomes.