Chief Experience Officer, Creative CX
User research is often a side-lined activity within the experimentation space, but it’s crucial for keeping your testing velocity up and your win rates high.
Many experimentation and optimization teams fail to make this connection due to a lack of time, resources, knowledge or the siloed structure of their organization.
In this talk, Chris will take you through some practical examples of how user research can drive the quantity of ideas, their quality, and originality, which in turn leads to a much more successful overall experimentation program.
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