Consumer Psychology Expert, Endless Gain
Product Marketer, VWO
You’ve heard of your IQ – your intelligence – but what about your Psy-Q? How much do you know about Psychology and its crucial role in understanding and optimizing customer behavior? In this webinar, Professor Ben Ambridge will take you through the Top 10 Psychological Principles of CRO, illustrating each with actionable insights that can be applied to any website. These include:
Why is Endless Gain delivering the webinar? Simply because their way is different from everybody else’s (they also share their thoughts on the current importance of optimization) their Endless Gain uses Biometrics to understand human emotions and behavior, and Psychology to optimize human emotions and behavior. Their mental models help clients convert more customers, keep them for longer, and have them spend more.
Ben Ambridge is a Professor of Psychology at the University of Liverpool and the author of two books: Psy-Q: Test Your Psychological Intelligence and Are You Smarter Than A Chimpanzee. He has spoken at numerous CRO events including Conversion Hotel, Digital Elite, and Real UX.
All you Need to Know About Conversion Optimization Get the Guide