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Use CRO Like the Pros: Surprising Ways to Nail Your CX
Michael Stineman
EVP, Growth, Modus
Thomas Benton
Associate Director, Marketing Analytics, Modus
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Marketers today are challenged to do more with less. Which is why the seemingly endless possibilities of AI feel so enticing. But there’s no magic bullet that’s going to drive growth for your business — especially if your organization is practicing random acts of marketing.
So if the squeeze is on you as a marketer, how can you squeeze more out of your CRO efforts? The answer: Flip the script, shift from tactical to strategic marketing, and build the maturity needed to scale your growth program.
Join seasoned growth leaders from Modus, Michael Stineman, EVP, Growth, and Thomas Benton, Associate Director, Marketing Analytics, as we take you off-script to show you some surprisingly effective ways to get more out of your CRO program and drive better CX, faster.
Key Takeaways
- Foundations of a scalable CRO strategy. Hint — you don’t have to do what everyone else is doing. Do what’s best for your business.
- Get inspired with real use cases uncovering impactful ways to achieve fast learning.
- Learn how to rate your organization’s CRO maturity — and get a free CRO Maturity Assessment to power your 2025 planning!