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Tactical vs Strategic CRO: Know the Difference

Duration - 40 minutes
Simon Girardin

Simon Girardin

CRO Manager, Conversion Advocates

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As an owner of the experimentation program at your org, you must have thought about your day-to-day activities and how they correspond to the long-term vision of your role, i.e. the tactics versus the strategy. 
While tactical CRO can be a good entry point into the discipline, it often pales compared to a strategic approach due to short-term thinking and difficulty tracking results over short timeframes. Plus, it fails to teach new insights about your customers and business.

It is essential to switch gears before it is too late. Manoeuvring towards a dual approach with research and testing is vital to switching to strategic mode. Setting up a research roadmap and executing diverse research methods can seem daunting, but worry not! In this session, you will have the knowledge and blueprints to start.

Key Takeaways

  • What is the difference between tactical and strategic CRO?
  • How to switch gears towards strategic CRO in the same time frame
  • Tips for doing conversion research a lot faster
  • Blueprint of research methods to kickstart your strategic CRO journey

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