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Tackling Conversion Problems with Personalization

Duration - 40 minutes
Simon Peat

Simon Peat

Digital Consultant, Visiospective Digital Consultancy

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Recent studies have revealed that over two-thirds of customers expect brands to understand their individual needs. Customers show their loyalty to brands by way of repeated purchases when they receive personalized communications.

However, the topic of personalization continues to be a dreaded part of the strategy discussions. To stay relevant amongst the rising competition, how should brands proceed with making the eCommerce experience personalized?

Meet Simon Peat, an eCommerce specialist with over 15 years of experience. Simon will explain why personalization is a crucial strategy for converting more visitors into customers. Using various real-world business examples, Simon will share ways and methods to personalize customer journeys at every step. He’ll also answer any questions along the way. 

Key Takeaways

  • The importance of personalization and how it can drive growth in your business.
  • Current examples of personalization from a variety of industries.
  • Quick wins for starting to use personalization for your own website or app.

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