Webinar

Running Smarter Retargeting Campaigns—From Ad Copy To Landing Page

26 February 2016 | Eastern time
Speakers

Sushant Sharma

Co-Marketing Manager, VWO

Mike Roberts

Mike Roberts

Founder and CEO, SpyFu

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In this webinar, you will learn how to run smarter retargeting campaigns and maintain synergy between ad copies and landing page.

Key takeaways from the webinar:

  • Split testing starts before the landing page; it starts from the ad copy, and the message needs to carry through.
  • Learn from your competitors’ past tests without the need to run these yourself, to avoid repeating the same mistake.
  • Leverage all of the tests ever run (>99% of AdWords campaigns ever) to know which offers work best for which markets.
  • The key is to keep visitor interest, from the ad copy to the landing page, intact.