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Starting Experimentation and Scaling to Personalization

Sarah Fruy

Sarah Fruy

VP of Marketing, Linqia

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Sarah Fruy has had a tremendous marketing experience of 17+ years. She’s currently the VP of Marketing at Linqia, an influencer marketing company that delivers guaranteed influencer ROI. Prior to this stint, she rose up the ranks by starting experimentation which did not exist at Pantheon. She then leveled up the game by introducing Personalization.

Sarah Fruy will share the exact steps from her journey where she steered her organization all the way to personalization

  • How was decision making without experimentation
  • Proving the need for experimentation
  • Getting buy-in to initiate
  • Leveling up to get to personalization

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