Key Takeaways
- Messaging strategy for web push notification
- HobbyKing’s cart abandonment campaign
- Results from the cart abandonment campaign
- How push notifications fair compared to emails
Summary of the session
In a fast-paced world, distractions are the biggest competitor of any business. For an eCommerce business, each distraction can lead to a lost sales opportunity. It is a fact that over 3 out of 4 shoppers choose to leave the site without completing a purchase.
HobbyKing is an international developer and distributor of hobby goods & accessories. They are a large pure-play e-commerce company operating in the Toys and Hobbies industry. When HobbyKing noticed abandoned carts on their online store, they knew their users were getting distracted and sending them an instant real-time nudge was the most effective option.
In this exclusive interview, Toby Osmond, CEO at HobbyKing, will share their messaging strategy for cart abandonment campaigns that helped them recover lost opportunities and increase conversion rate by 33% using VWO Engage.
Webinar time – 4 PM AWST (Australian Western Standard Time)
