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Here’s How You Turn Your Channel Metrics Into Revenue

Jordan Con

Jordan Con

Head of Product Marketing, Bizible

Utkarsh Rai

Utkarsh Rai

Ex - Product Marketer, VWO

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Marketers typically plan and measure success around a channel, be it email, website, social, search, or any other. Therefore, they tend to revolve around channel-specific metrics. However, business metrics are much broader. That’s why, metrics like impressions, clicks, and even form-fills don’t excite your leadership team. What truly matters to them is revenue and ROI, isn’t it?

In this webinar, we are partnering with planning and attribution expert, Bizible, to discuss ways to tie your marketing strategy with the metric that really matters—your revenue.

Key takeaways:

  • Know the optimization indicators which can help you nail your goals.
  • Learn how to compare channel metrics and revenue metrics.
  • Understand ways on how marketers can align channel metrics with organizational goals.
  • Leverage real-world examples to build a successful attribution model.

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