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Webinar
The Personalization Maturity Model
30 June 2025 ●
AM
Eastern time
Duration - 40 minutes (Approx.)
Speaker
Ajit Singh
Product Marketing Manager, VWO
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Personalization is no longer a one-time effort—it’s an evolving journey. In this consultative session, we delve into the Personalization Maturity Model, a strategic framework that helps brands assess their current personalization efforts and chart a path toward more sophisticated, data-driven, and customer-centric experiences. Whether you’re just beginning or looking to refine your approach, this session will provide actionable insights to enhance engagement, foster loyalty, and drive ROI.
Key Takeaways
- Assess where your brand stands on the personalization maturity curve - from basic segmentation to advanced, AI-driven personalization.
- Learn how to advance through each stage, integrating data, technology, and customer insights to enhance personalization efforts.
- Discover tactics to create more meaningful interactions that resonate with your audience.
- Understand how to optimize personalization strategies to achieve better returns and long-term customer loyalty