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Secrets To A Cohesive PPC Campaign

Siddharth Deswal

Siddharth Deswal

Ex - Head of Marketing, VWO

Roopa Carpenter

Roopa Carpenter

CRO Manager, Hanapin Marketing

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Making the most of your ad spend means that your PPC account should be completely in tune with your landing page and your website as a whole. This means focusing on everything from keywords, ad copy, and content to the overall feel of the landing pages. To ensure a high conversion rate from PPC, all these need to be aligned into a single cohesive message, one which is in line with your goals.

In this free webinar recording, experts from VWO and Hanapin Marketing discuss secrets to keeping a cohesive PPC account and give hard data to show what works and what doesn’t.

You'll get advanced PPC tips on:

  • Testing and analyzing your landing pages and ad copy to arrive at the most effective message
  • Selecting and grouping the keywords most relevant for your campaign
  • Using targeted landing pages to increase conversions

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