Making the most of your ad spend means that your PPC account should be completely in tune with your landing page and your website as a whole. This means focusing on everything from keywords, ad copy, and content to the overall feel of the landing pages. To ensure a high conversion rate from PPC, all these need to be aligned into a single cohesive message, one which is in line with your goals.
In this free webinar recording, experts from VWO and Hanapin Marketing discuss secrets to keeping a cohesive PPC account and give hard data to show what works and what doesn’t.
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