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The real C in CRO is Communication

Henk Bolhuis

Henk Bolhuis

Product Specialist CRO, Reprise Digital

Shanaz Khan

Shanaz Khan

Brand Marketing

Get Recording Now

Learn how to make your experiment outcomes and learnings stick in the minds of your audience and understand why communication is key to the success of a good experimentation program. 

In this session, Henk Bolhuis, Product Specialist CRO at Reprise Digital, discusses the two key facets of communication: 

  • Sending the right message: Conveying your message in a way that is easy to comprehend and creates a common understanding of the data.
  • Sending the message in the right way: Communicating your message in a way that engages stakeholders to incite enthusiasm.

Key Takeaways

  • The answer to why your communication is not doing your data and CRO program justice.
  • Evidence to show why it’s not enough to optimize your business, you should also optimize your communication.
  • 6 tips on how to improve your communication to reach new heights with your experimentation program.

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