Hick’s Law, better known as the paradox of choice, states that increasing the number of options increases the decision time to make a choice.
Cognitive bias plays a vital role in the paradox of choice that can increase or decrease your conversion rate. Simplicity can often be complex due to limiting options to appeal to audience segments. Learning the scientific principles of choice is imperative for increasing transactions and retaining customers long-term.
Darrell is a growth marketing expert, and the founder of Growth Hack Guides. He comes with a unique perspective to influence conversions that can help any online business build a loyal customer base in the long term.