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Creativity in Experimentation: How to Get Better, Innovative, & Impactful Ideas

Duration - 40 minutes
David Mannheim

David Mannheim

Founder and Optimisation Consultant, Made With Intent

Vipul Bansal

Vipul Bansal

Sr. Marketing Manager, VWO

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They say ideas are cheap. There is no limit to human imagination. Our worldview determines the expanse of the ideas we generate. But are all ideas feasible?

For a business, ideas are the foundation stone for innovation. And when businesses employ experimentation for the purpose of innovation, the creativity of the idea determines its impact. The skill required to segregate or prioritize quality ideas can become a key business differentiator.

So how do you do this?

David Mannheim, the founder of User Conversion, has spent years understanding why ideas fail and how to come up with the ones that succeed. In this session, he’ll show you how he’s helped companies like Sports Direct, Boots, and BrewDog create ideas for testing that are innovative, unique, creative, and, above all, impactful.

Key Takeaways

  • Why our ideas, ultimately, are all the same
  • How to get better and more innovative ideas for testing
  • Case studies of unique creative applications of testing ideas

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