Live Website Teardown: How To Fuel More Experiments With Heatmap Data

Your website can be like a maze for your visitors, but not the one they’ll have fun exploring! Instead, they’re more likely to exit and find what they want elsewhere. That’s why it is important to identify the exact friction points in their onsite experience to clear their path to conversion.

In this live website teardown, Jon MacDonald, Founder and President, The Good, will use heatmap data from real websites and share insights that marketers tend to miss out on.