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E-commerce Challenges You Can Solve with Testing

Duration - 45 minutes

Key Takeaways

  • Businesses can remove distractions from the shopping cart page to improve conversions. This can be tested and implemented using tools like VWO.
  • VWO's visual editor is a user-friendly tool that allows for easy changes to be made on the cart page, including the removal of distractions.
  • It's important to continuously test and compare different CMSs to find the one that best suits your business needs.
  • Always be open to deep-diving into bigger themes like removing distractions from the cart page to enhance user experience and increase sales.
  • If there are any questions or concerns, don't hesitate to reach out to the VWO team via email for further assistance.

Summary of the session

The webinar, hosted by VWO, featured the Regional Busines Manager of APAC, Akshay Saxena discussing strategies to overcome common eCommerce challenges. Akshay emphasized the importance of personalizing user experience and highlighted the issue of cart abandonment. He used real-world examples to illustrate how businesses often fail to highlight their unique selling points (USPs) when directing customers from ads to product pages.

He contrasted this with successful strategies, such as CleverTap’s personalized landing page that clearly differentiates it from competitors. Akshay also demonstrated how to use the VWO dashboard to test and optimize website copy, although technical difficulties prevented a full demonstration.

Webinar Video

Top questions asked by the audience

  • Do you have experience in removing some distractions on the cart page itself. So the example, that he showed today was adding, telling the users that, they can have free delivery. What about removing the items from the cart page? Have you ever tried it before?

    Right. Okay. So, usually, in general, the answer is yes. You can always test out multiple things on the cart page itself. And when we talk about removing distractions, that is one of the bigger themes ... that we want to deep dive into. So, yes, it's doable, and the process is really simple. You just wanna pull up your cart page itself in the VWO dashboard and then start making changes using the visual editor. Drag and drop editor that we used. Okay. I hope that answers your question.


Disclaimer- Please be aware that the content below is computer-generated, so kindly disregard any potential errors or shortcomings.

Muthulakshmi from VWO: Hey, everyone. Welcome to VWO’s first webinar for the APAC region. My name is Muthulakshmi. We’re really excited to have you guys on board. We have with us, Akshay Saksena, who’s been with us for a very long time. His expertise is in consulting with ...