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Crafting High-Converting eCommerce Landing Pages

Duration - 40 minutes
Raphael Paulin-Daigle

Raphael Paulin-Daigle

CEO, SplitBase

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Your customers are on a journey when they search for your products online, and your store’s landing pages should be the destination they can’t miss. But do you know which types of landing pages work best?

Join Raphael Paulin-Daigle, CEO of SplitBase, in this session where he’ll reveal five types you should definitely test out. Get to see how to align your landing pages perfectly with your customer’s buying journey and ad campaigns for maximum impact.

When it comes to Conversion Rate Optimization (CRO) for eCommerce, personalization is key. Raphael will also share top tips for audience research, empowering you to tailor your landing pages like a pro. Plus, he’ll unveil a fail-proof process to test your landing pages and watch your conversions skyrocket. 

Key Takeaways

  • 5 types of landing pages you should test.
  • How to match your landing pages with your customer's buying journey and ad campaigns
  • Steps to conducting audience research for a personalized and relevant landing page
  • How to use the Testing Trifecta process to test your landing pages and increase conversions.

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