Closing the Loop on ROI: Paid Marketing + CRO

Gary has run over 10,000 A/B tests over the past decade. He has worked on experimentation programs that have scaled up to 7 million visitors an hour and as low as hundreds of visitors a month. Directing the CRO division at Round Barn Labs, Gary coordinates with the paid marketing team to deliver outsized returns on marketing budgets.

In this webinar, you’ll learn how to segment your audiences and increase funnel conversion. Gary will take you through his approach to optimizing your experimentation program quickly and programmatically.