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Building Blocks of a Strong Experimentation Process

Duration - 40 minutes

Key Takeaways

  • Secure Buy-In: Ensure all stakeholders understand and support the experimentation process. This will help in creating a culture of experimentation within your organization.
  • Establish a Defined Process: Create a clear, well-defined process for your experiments. This will provide a roadmap for your team to follow and ensure consistency in your experiments.
  • Adhere to the Process: Stick to the process, even if an experiment doesn't yield the desired results. This will help you learn from your failures and improve future experiments.
  • Create Visibility: Develop a system for tracking and sharing your experiments. This will create transparency and foster a data-driven decision-making culture.
  • Learn from Successful Companies: Look at successful companies like Amazon and for inspiration. They run thousands of experiments, and while you may not be able to match their scale, you can learn from their principles and approach.

Summary of the session

This webinar, hosted by Divyansh from VWO, featured Nils Koppelmann from 3tech discussing the importance of experimentation and conversion rate optimization. Nils emphasized the need for a strong experimentation program within a company, outlining three key building blocks: people running experiments, the buying process, and visibility. He stressed the importance of training and budgeting for experimentation efforts, as well as the necessity of having the right tools for research and A/B testing. 

Nils also highlighted the crucial role of reporting in validating buy-in and maintaining a constant loop with stakeholders. He introduced the concept of ‘experimentation maturity’, explaining how it evolves from a few individuals running experiments to a company-wide culture of experimentation. 

He further discussed the operational aspects of running an experimentation program, including the need for a systematic approach to monitoring experiments, defining success, and working in sprints. He encouraged attendees to document their process and regularly assess it. 

Nils also mentioned a talk by Lucas Beamer on detecting errors during experimentation. He concluded by urging attendees to check out his LinkedIn for more resources on scaling experimentation and inviting them to collaborate with his company. The webinar was interactive, encouraging attendee participation and questions.

Webinar Video

Webinar Deck


Disclaimer- Please be aware that the content below is computer-generated, so kindly disregard any potential errors or shortcomings.

Divyansh from VWO: Hi Nils, thank you so much for joining in! Awesome, I see a good number of folks to actually begin with. Thank you so much for joining the VWO webinar, where we always try to upgrade and inspire you with everything around experimentation and conversion rate optimization. ...