Most growth managers prefer acquiring new customers over acquiring the right customers. They exhaust their resources by spending a lot of time chasing prospects who don’t fully match their value proposition.
However, Hans and Zsuzsanna who are Partners at Bunes & Ferenczi – bust this popular growth myth everyday that the only way to grow a business is through increased sales and marketing.
They claim and consistently prove through their work that there is a smarter way to grow than sales-led growth, but it requires businesses to go back to basics and identify the Ideal Customer Profile (ICP), using the right formula.
In this webinar, our guest speakers- Hans and Zsu will shed light on the right method of building ICP and effectively using it to build your GTM strategy.