Most growth managers prefer acquiring new customers over acquiring the right customers. They exhaust their resources by spending a lot of time chasing prospects who don’t fully match their value proposition.
However, Hans and Zsuzsanna who are Partners at Bunes & Ferenczi – bust this popular growth myth everyday that the only way to grow a business is through increased sales and marketing.
They claim and consistently prove through their work that there is a smarter way to grow than sales-led growth, but it requires businesses to go back to basics and identify the Ideal Customer Profile (ICP), using the right formula.
In this webinar, our guest speakers- Hans and Zsu will shed light on the right method of building ICP and effectively using it to build your GTM strategy.
All you Need to Know About Conversion Optimization Get the Guide