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4 Unusual Conversion Copywriting Approaches

Duration - 40 minutes
Eden Bidani

Eden Bidani

Founder and Head of Copy, Green Light Copy

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You already know that copywriting is crucial in supporting conversions. The problem is figuring out which words you should use, how many of them, and when, to drive great results in your experiments.

In this session, Eden will walk you through 4 unusual copywriting approaches you can try right now to improve conversions across websites, landing pages, pop-ups, and more.

With 12+ years of experience working in direct sales and conversion copywriting, Eden Bidani helps SaaS, tech, and IoT companies from pre-seed to the enterprise acquire more customers, more profitably, through powerful conversion copy and messaging.

Key takeaways

  • Learn why most 'typical' copywriting hacks fail
  • Discover 4 unusual copywriting approaches you can implement immediately
  • Includes examples from real-world experiments

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