Leveraging Behavioral Economics With Conversion Optimization

Calender Icon 30 July 2018 | 3:00 PM Sydney Time
Speaker - Julien Le Nestour

Julien Le Nestour

Behavioral Scientist, Havas

Speaker - Utkarsh Rai

Utkarsh Rai

Growth Marketer, VWO

Speaker - Rahul Jain

Rahul Jain

Sr. Product Manager, VWO

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Marketing is often ineffective because it fails to target the part of the human brain responsible for emotions. To trigger an emotional response, you need to consider the underlying motivations which govern human behavior.


This webinar will help you leverage behavioral economics with conversion optimization. Here’s what you’ll be taking away from the session:

Key take aways

  • A peek into buyer’s psychology
  • Understanding behavioral economics with real-world case studies
  • Gauging the behavior of your website visitors with CRO
  • How website testing and optimization can help you create a better conversion experience
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