The Experimentation Table 2026
Push the Limits of Experience Optimization with AI-Powered Experimentation & Personalisation
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Most optimization conversations stay surface-level. This one doesn’t.
On June 3rd (Wednesday), VWO AB Tasty and Saban Marketing are bringing together 25-30 marketers and digital leaders in Petah Tikva for a morning of real talk about experimentation, personalization, and AI — over breakfast.
The morning opens with a quiz, followed by a joint session from VWO AB Tasty on live product capabilities and real-world case studies, a partner session from Saban Marketing on what it takes to build a culture of experimentation, and a customer spotlight from Colmobil.
Spaces are limited and attendance is by confirmation only.
A quiz to kick things off – Think you can spot a winning A/B test? We’ll find out.
Strong capabilities, stronger results – VWO AB Tasty will walk through live AI capabilities and case studies, focused on what actually moves the needle, not what looks good in a deck.
A customer spotlight from Colmobil – Hear directly from Colmobil on how they’re applying experimentation in the Israeli market, what they tested, what changed, and how this was made possible.
A session from Saban Marketing – How do you actually build a culture of experimentation inside a business? Saban shares what’s worked.
A room worth being in – With only 25-30 people, there’s real space for conversation: before, during, and after the formal sessions.
Your hosts for the event
Subho Mukherjee
Country Manager - META/MENA, VWO AB Tasty
Robert Finn
Head of Sales, Israel, VWO AB Tasty
Karin Leibovitz
Sr. Data Marketing Analyst, One Digital Marketing