Celebrating Experiment-Driven Marketing
A free online summit by VWO featuring leaders in Conversion Optimization and User Experience Design
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12000+
Hours Watched
700+
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Why Attend?
ConvEx is a free online summit for digital marketers, conversion optimization professionals, and user experience designers across the industries aimed at encouraging experiment-driven marketing and building amazing digital experiences. Learn from the wins and failures of the most experienced conversion optimization experts and user experience designers who have shown growth to some of the biggest companies in the world.
Take your business to the next level. Now is the time to move ahead of making data-informed decisions and embrace ‘customer-informed decision’.
Meet The Speakers
Ronny Kohavi
Technical Fellow and Corporate Vice President, Analysis & Experimentation, Microsoft
Lukas Vermeer
Director of Experimentation, Booking.com
Rui Matos
Global Head of Conversion Optimization, Kaspersky
Chris Goward
Founder of WiderFunnel & GO Group Digital, WiderFunnel
Brian Massey
Conversion Scientist, Conversion Sciences
Paras Chopra
Founder and Chairman of VWO, VWO
Rebecca Hinton
Conversion Rate Optimization Specialist & Copywriter, HubSpot
Craig Smith
Chief Strategy Officer, Outerbox
Alan Klement
Partner, Revealed
Chase Richards
Head of Monetization, Avast
Ben Labay
Research Director, Speero
Iqbal Ali
Head of Optimization, Trainline
Elizabeth Romanski
Manager of Consumer Marketing and Analytics, Encyclopedia Britannica
Martin Greif
President, SiteTuners
Roger Dooley
Author of Friction and Brainfluence, Friction HunterAgenda
Day 1
Ronny Kohavi,
Microsoft
Paras Chopra,
VWO
Rui Matos,
Kaspersky
Performance: Each 0.1 Second Is Worth $18M For Bing
Ronny Kohavi, Microsoft
Embedding Experimentation In Company Culture
Paras Chopra, VWO
Value Proposition: The One Thing That Really Matters
Rui Matos, Kaspersky
Day 2
Lukas Vermeer,
Booking.com
Brian Massey,
Conversion Sciences
Alan Klement,
Revealed
How Booking.com Manages Large Scale Experiments
Lukas Vermeer, Booking.com
Step Into Your Customers' Shoes With User Research
Brian Massey, Conversion Sciences
Attract Customers By Speaking To What They Really Value
Alan Klement, Revealed
Day 3
Chris Goward,
WiderFunnel
Ben Labay,
Speero
Rebecca Hinton,
HubSpot
Behavioral Science For Better Hypothesis And Insights
Chris Goward, WiderFunnel
eCommerce Optimization Using Voice Of Customer Data
Ben Labay, Speero
How HubSpot Used Data To Redesign Its Academy Website
Rebecca Hinton, HubSpot
Day 4
Chase Richards,
Avast
Iqbal Ali,
Trainline
Craig Smith,
Outerbox
Building Engaging Onsite Experience At Avast
Chase Richards, Avast
The Science Of Testing At Trainline
Iqbal Ali, Trainline
10 Examples Of Winning Experiments That Drove Revenue And Performance Gains
Craig Smith, Outerbox
Day 5
Elizabeth Romanski,
Encyclopedia Britannica
Martin Greif,
SiteTuners
Roger Dooley,
Friction Hunter
How A 250-Year-Old Company Adapts To The Changing Consumer
Elizabeth Romanski, Encyclopedia Britannica
Proving Best Practices By Testing
Martin Greif, SiteTuners
The Frictionless Path To Customer Loyalty And Higher Sales
Roger Dooley, Friction Hunter
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