Leveraging Heuristic Analysis & Voice of Customer Research for CRO
Five Heuristic Principles Guided by Real Case Studies
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Why you must read this eBook
Heuristic Analysis helps in the systematic evaluation of a website’s overall usability. Voice of Customer research can complement this analysis by providing insights into the real expectations of customers from your website.
We collaborated with the experts at Pearmill to create a tactical eBook highlighting 5 heuristic analysis principles. These are guided by real case studies of the brands that utilized core principles of Heuristic Analysis and VoC research to run successful experiments.
As a key takeaway, the eBook shares practical strategies to effectively integrate Heuristic Analysis and VoC research into your CRO efforts.
VWO fits right into Agoda’s experimental and data-focused culture. The A/B testing tools were easy to set up and execute and they helped us achieve a 10% conversion lift on our careers website. We also love the Insights product, which is comprehensive and rich with features – this puts VWO head and shoulders above other competitors.Teetat SrethbhakdiRecruitment Marketing and Analytics Lead, Agoda
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VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time.
Elizabeth Levitan Digital Optimization Specialist
As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing.
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