CRO Maturity Report
How 18 Industries are Adopting, Scaling, and Winning with Conversion Optimization
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Why you must read this eBook
The CRO Maturity Report 2025–2030 is your data-backed guide to understanding how real businesses across 18 industries are evolving their optimization practices.In an AI-first, digital-first economy, companies that invest in consistent, insight-led optimization outperform competitors in revenue, retention, and user satisfaction.
This report gives you the clarity to assess, compare, and elevate your optimization efforts, no matter your starting point.
VWO is the only experimentation platform with diverse website testing capabilities and insights features. This allows us to centralize our testing efforts and reduce external tools usage. Also, compared to the other alternatives, VWO was the only cost-effective solution, with great support. The support team works more as our partner, rather than customer service; embedding themselves into our business to learn how we can be more successful with VWO. The onboarding and support experience has been impeccable so far.Josephus AyoolaDigital Growth Manager, Alpega Group
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As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing.
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