Reducing Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers

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Online retail businesses are thriving as consumers are becoming more and more comfortable shopping online. However, ecommerce businesses struggle to convert visitors to their website into customers due to variety of reasons. Many of them, abandon their carts and never return. This is why we studied conversion experiments created using VWO on 300M+ shoppers and wrote this guide to provide resources and tools for e-commerce retailers to combat cart abandonment.


Inside you will learn:

  • Why do shoppers abandon their carts?
  • Identifying opportunity areas for optimization
  • A step-by-step approach to reduce cart abandonment
  • Ideas to combat cart abandonment (including case studies)


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