Building a Sustainable Experimentation Culture Using Behavior Analytics

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Why you must read this eBook

Most organizations run experiments, but few do so in a way that consistently drives growth. Why? Because the culture, processes, and data behind experimentation are often flawed or completely missing.

  This eBook is your playbook to fix that.

  Built on years of practical insight and powered by real success stories — from Netflix to Decathlon — it lays out a step-by-step framework to embed behavior analytics into your experimentation culture. You’ll learn how to move beyond isolated tests and into a sustainable system where every experiment is backed by real user data, collaborative insight, and clear business value.

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Marc Sandifer
I really like that we can use VWO across every department. It's pretty easy to use and straightforward. Test results are easy to read also for people who don’t have testing experience. Testing experience with VWO was quite intuitive for all. UX of the tool was quite accessible as well.
Marc Sandifer
Senior Product Manager, Contorion

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If you have already read the whitepaper (and hopefully liked it), take the next step to learn why the world’s fast-growing companies use VWO as their preferred experimentation platform.