Customers choose VWO for its feature depth, all-in-one optimization capabilities, legacy in the CRO space, and amazing customer support.
Create and A/B test different versions of your website to continuously improve your conversions.
Experiment with dozens of changes on your landing pages, all at once, and discover the winning combination.
Test design overhauls by distributing your traffic between two different URLs of the same landing page.
Edit elements, get copy suggestions, preview to debug, and apply changes to multiple pages.
Use the widget library to nudge visitors to read an article or create FOMO for a sale.
Run tests targeted for specific set of visitors based on their behavior.
Allocate visitors exclusively for each test, so there is no overlap, and your test results do not interfere with each other.
Intelligent test results that aid decision-making without the wait for statistical significance.
Find out if specific segments of visitors did better in the variation than the average case by segmenting results based on predefined or custom categories.
A centralized repository where all insights, notes, comments or ideas related to any aspect of the experimentation program can be recorded.
A bird’s eye view of your entire hypotheses pipeline that makes your experimentation program accessible and transparent to everyone.
Run experiments across channels with zero compromises on performance. VWO SmartCode packages relevant tests individually in a small file and fetches them while your page loads. This makes VWO’s impact on Total Blocking Time (TBT) on your website performance the best in the industry. Additionally, your experiments, behavior analysis, and personalization campaigns are powered by just one code snippet. That is a massive performance upgrade compared to adding multiple snippets to your website.
Unlike AB Tasty, where you need different codes to run experiments on different parts of the website, VWO requires just one SmartCode snippet to be installed. If you had to run tests on your home page and your check-out pages, AB Tasty requires you to switch between snippets and micro snippets intended for different purposes. On VWO, just the SmartCode is enough to run tests on check-out and subscription pages.
See how your visitors behave within different variations of your experiments with heatmaps, session recordings, funnels, and more. Unlike AB Tasty, you don’t need integration with a third-party behavioral analytics tool to test and understand user behavior. Already use a different behavior insights tool? No worries! You can easily integrate third-party tools with VWO in minutes to connect testing with behavioral analytics tools of your choice.
With VWO, data security is elevated to the highest standards, surpassing AB Tasty in compliance and security assurance. VWO adheres to GDPR, CCPA, and PCI DSS regulations and boasts HIPAA and ISO/IEC 27701 compliance. Moreover, VWO sets itself apart with its SOC 2 Type II certification, ensuring robust and reliable data protection for its users. In comparison, AB Tasty is just GDPR and CCPA-compliant.
SmartStats, VWO’s powerful Bayesian-powered statistics engine, is built to give accurate results for all your goals throughout the lifetime of your experiment. Not just accuracy, you also get maximum statistical control in your hands. VWO lets you calculate the sample size for tests and configure the false positive rate and statistical significance. From a business point of view, not all improvements can be considered improvements, and often small improvements, even if statistically significant, do not justify the implementation costs. This small region of practically ineffective improvements is called ROPE. VWO lets you configure this according to your business goals – a capability that AB Tasty lacks.
In my opinion, VWO checks all the boxes and is much more robust than Google Optimize and is free of the antiquated, buggy, and overpriced bloat of Optimizely.
Don't think too much, just go ahead and try it and then later you can buy it. In short - if you need what Optimizely's offering, you can get it cheaper with VWO.
I love the value of VWO. It has a very low price and delivers just as many, if not more, features as its competitors. The support is always timely and very thorough.
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We're satisfied and glad we picked VWO. We're getting the ROI from our experiments.
Christoffer Kjellberg CRO Manager
VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time.
Elizabeth Levitan Digital Optimization Specialist
As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing.
Tara Rowe Marketing Technology Manager
You don't need a website development background to make VWO work for you. The VWO support team is amazing
Elizabeth Romanski Consumer Marketing & Analytics Manager
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