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VWO Research – eCommerce Consumer Survey Report 2017

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Vaishali Jain
Majored in English literature and currently working with content at VWO. Loves her coffee, books and movies.

With advancements in technology, the eCommerce sector has seen a major shift in its strategies over the years.

As an eCommerce business, you may be facing many challenges, owing to these shifting paradigms. Whether it is fighting the competition, reducing cart abandonment, or dealing with multiple sellers, the challenges can be multifaceted.

In this report, we aim to provide a solution for all these stages of challenges by using insights straight from the horse’s mouth.

We interviewed about 1,000 online consumers on their online buying habits and their experiences with current eCommerce enterprises. Consumers were primarily from the US and UK within the age group of 18-60.

With this report, you will understand some of the most common challenges, take a look below –

Market Expansion Challenge

As an e-commerce business, you are vying not only with other players in the industry but also with offline retailers and businesses overseas.

On being asked about their buying habits, about 51% of the customers said that they combine their online and offline shopping experiences before making a purchase.

Omnichannel eCommerce Marketing Stats

The competition from international businesses also becomes intense as 56% of the respondents said that they had made a purchase from an international store, and another 31% were willing to experiment.

Low Website Conversions

After consumers choose to land on your website, there can be many hiccups before they complete a purchase.

These were some of the key findings in website optimization, which eCommerce enterprises should focus on.

Understanding Your Customers Better with Personalization

With the myriad of tools and technology available, personalization strategies are becoming a must-have instead of a good-to-have.

About 36% of buyers were more likely to buy if a website showed products, based on their browsing history.

Going Strong with Mobile Optimization

Optimizing for mobile is still super-important as about 47% of the respondents said that they preferred using mobile when shopping online.

The report also provides valuable insights around check process optimization and customer reviews.

Challenges with Logistics

The last part of the report talks about the logistics challenges that a customer may face after completing a purchase. These can include shipping challenges and challenges associated with multiple sellers.

In the Report

Based on the recommendations of seasoned eCommerce professionals, this report focuses on the 3 above-mentioned challenges facing eCommerce managers, as the digital channel grows and diversifies. The report is aimed at client-side eCommerce practitioners who have a hands-on role in managing and growing the eCommerce channel.

eCommerce Survey CTA

 

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