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on Conversion Rate Optimization

[Infographic] VWO eCommerce Survey 2014: What Makes Shoppers Buy

We asked online shoppers what were their biggest pain points, what made them purchase right away, what made them come back to their abandoned carts, how social networks influence their purchase behavior, and much more.

We got some pretty amazing insights which will help eCommerce stores optimize their business strategies. If you want to read the full report, click here, else proceed to the infographic.

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A lover of the written word, I plan to be the planet's first sit-down comedian. When I am not rethinking a misplaced comma, I write about conversion optimization and website usability. You can follow me @mohitanagpal

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  1. Thanks for publishing this infographic, Mohita! A lot of great stuff here, but what really stood to me was the incredibly low percentage of online shoppers (16%) who bought something based on a website’s recommendations via their past purchases. It’ll be interesting to see how eCom sites adjust! – Corey

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