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[Infographic] VWO eCommerce Survey 2014: What Makes Shoppers Buy

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Mohita Nagpal
A lover of the written word, I plan to be the planet's first sit-down comedian. When I am not rethinking a misplaced comma, I write about conversion optimization and website usability. You can follow me @mohitanagpal

We asked online shoppers what were their biggest pain points, what made them purchase right away, what made them come back to their abandoned carts, how social networks influence their purchase behavior, and much more.

We got some pretty amazing insights which will help eCommerce stores optimize their business strategies.

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Shanaz from VWO

Hi, I am Shanaz from the VWO Research Desk.

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