Experimentation Maturity Benchmark Report 2025-26
56% of experimentation programs are trapped in an execution bottleneck. Is yours?
What You Will Uncover Inside
- The AI Execution Gap: A staggering percentage of top-performing teams are now relying on AI to scale their workflows. Discover which tedious tasks teams are delegating to AI and how you can take inspiration to stay competitive.
- The Prioritization Blind Spot: One operational capability scored lower than all others across the survey. Learn what this blind spot is and how fixing it can prevent you from wasting traffic on low-ROI ideas.
- The Velocity Trap: Over half of surveyed organizations are bottlenecked at a low monthly test volume. Discover why this happens and the exact framework you can use to break free.
- The Multiplier Effect: Uncover the surprising cross-pillar synergies that allow lean, single-person teams to punch above their weight and launch complex tests rapidly.
- Practical Growth Pathways: Get a customized action plan based on your maturity level. Whether your program is just building consistency or operating as a highly strategic growth engine, you will find the precise next steps required to scale.
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We're satisfied and glad we picked VWO. We're getting the ROI from our experiments.
Christoffer Kjellberg CRO Manager
VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time.
Elizabeth Levitan Digital Optimization Specialist
As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing.
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