90 Days to Your First Million-Dollar Test
From Quick Wins to Million-Dollar Tests: Your Complete Personalization Roadmap
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Why you must read this eBook
Most personalization programs take 6-12 months to launch. By then, momentum’s gone, and stakeholders have moved on.
This playbook compresses that timeline into 90 days with a proven framework tested across 3,000+ brands. Inside, you’ll learn:
- How to calculate if your North Star metric can deliver $1M+ impact before you test anything
- The exact team structure (roles and time commitments) that makes personalization stick
- 5 quick-win experiments you can launch that take ~3 hours to set up
- How to scale a 20% lift from 10% to 100% of traffic without losing performance
- 3 test templates that create 25-40% conversion lifts when you layer personalizations
- How a hospitality brand generated $74,674 in 25 days by creating 5 targeted segments for return visitors
You’ll also get templates for prioritizing experiments, generating hypotheses, calculating sample sizes, and tracking ROI.
If you’re stuck in planning mode, this playbook gets you to results in 90 days.
VWO’s personalization features, combined with the CoPilot insights and reporting, make it easy to identify opportunities and take action fast, helping us deliver tailored experiences that convert.George SalibSenior Manager - Digital Marketing, Orascom Hotels Management
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