The New Science of Conversion Growth for BFSI Leaders
Actionable conversion insights and frameworks used by high-performing BFSI teams to grow revenue.
Get Your Copy
We use Apollo to enrich the form. Please resolve any incorrect information or fill any missing detail(s).
Thank you.
You can now download a copy of the eBook by clicking on the button below. We have also sent a copy of the same over your submitted email address for your future reference.
Why you must read this eBook
If you’re responsible for driving growth at a BFSI organization, you already know this:
more traffic doesn’t automatically mean better conversions.
This report captures the most practical insights from a closed-door BFSI Leadership Roundtable hosted by VWO × ET Brand Equity, where senior leaders from banking, insurance, and broking came together to discuss what’s actually working in conversion growth today.
Inside, you’ll learn:
- Why intent signals in BFSI are getting noisier—and how leading teams validate intent using multi-signal models
- Why the ROI of experimentation follows an S-curve, and how to break through plateaus
- The Dual-North-Star KPI model balancing business impact with customer experience
- Ready-to-use frameworks like the BFSI Funnel Quality Matrix, 3 Inputs of Intent Model, and 9-Block Personalization Grid
You’ll also find practical next steps—like a 21-day experimentation sprint—that your team can apply before the next quarter begins.
If you’re looking to move beyond surface-level CRO and build a repeatable, scalable conversion engine, this report is your blueprint.
Fuelled by our digital-first and customer-centric mindset, we embrace a culture of experimentation. Our recent experiment on the car insurance campaign showcased the effectiveness of this approach, yielding significant results. Through data-driven conversion rate optimization, we not only saw a considerable boost in conversion rates but also improved our Cost Per Lead (CPL) and Return on Ad Spend (ROAS). We plan to extend this successful strategy to all our business lines.Somesh SuranaHead - Digital Business Group and Marketing, HDFC ERGO
Sign up for a full-featured trial
Free for 30 days. No credit card required
Set up your password to get started
Awesome! Your meeting is confirmed for at
Let's talk
Talk to a sales representative
Awesome! Your meeting is confirmed for at
Thank you, for sharing your details.
I can't wait to meet you on at
, thank you for sharing the details. Your dedicated VWO representative, will be in touch shortly to set up a time for this demo.
We're satisfied and glad we picked VWO. We're getting the ROI from our experiments.
Christoffer Kjellberg CRO Manager
VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time.
Elizabeth Levitan Digital Optimization Specialist
As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing.
Tara Rowe Marketing Technology Manager
You don't need a website development background to make VWO work for you. The VWO support team is amazing
Elizabeth Romanski Consumer Marketing & Analytics Manager
Trusted by thousands of leading brands
Awesome! Your meeting is confirmed for at
Thank you, for sharing your details.