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You can now download a copy of the eBook by clicking on the button below. We have also sent a copy of the same over your submitted email address for your future reference.
As a business leader, your primary role is understanding your customers and ensuring your business confidently addresses their needs.
Why is this important? It’s simple. Disregarding your customers’ input inevitably results in their overlooking your products. Should this occur, you might instinctively rush to gather data, but often, you’ll only grasp part of the story. Therefore, a vital aspect of the equation is to look back to your business’s most crucial data source – customers.
In this ebook, a collaborative effort with Will Laurenson of Customers Who Click, we journey to the forefront of your business. Here, we underscore the significance of active listening and qualitative research methodologies. Followed by ways to turn seemingly simple conversation notes into valuable insights.
If you have already read the eBook (and hopefully liked it), take the next step to learn why the world’s fast-growing companies use VWO as their preferred experimentation platform.
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Christoffer Kjellberg CRO Manager
VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time.
Elizabeth Levitan Digital Optimization Specialist
As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing.
Tara Rowe Marketing Technology Manager
You don't need a website development background to make VWO work for you. The VWO support team is amazing
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