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Live Website Teardown: Leverage Emotion & Psychology
Talia Wolf
CEO, GetUplift
Vipul Bansal
Group Marketing Manager, VWO
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What really makes people convert on your website — logic or emotion?
In this live session, renowned conversion optimization expert Talia Wolf will conduct a real-time website teardown using sites submitted by attendees. Rather than focusing on surface-level UX tweaks or generic CRO checklists, Talia will analyze the deeper drivers behind user behavior — emotion, motivation, and psychological triggers.
Watch as she breaks down real websites live, identifies what’s preventing visitors from taking action, and demonstrates how applying emotional targeting and behavioral psychology can transform your conversion strategy.
This interactive session offers a rare opportunity to see how an expert CRO practitioner thinks, diagnoses conversion barriers, and uncovers opportunities for growth — all in real time.
Whether you’re a marketer, product manager, UX designer, or experimentation specialist, you’ll walk away with practical frameworks you can immediately apply to your own website.
Key Takeaways
- See how emotional targeting and psychology influence user decisions and conversions.
- Learn how to identify hidden friction points and missed opportunities through a live website teardown.
- Understand the frameworks experts use to analyze websites and uncover high-impact CRO opportunities.