How To Interpret Your A/B Testing Results For Actionable Insights
Anshul Gurbaxani
Product Manager, VWO
Ashwin Gupta
Growth, VWO
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We all have experienced that when it comes to experimentation, winning and losing are just two sides of the same coin. Whatever the outcome may be, it’s imperative to interpret the colorful lines which fly across your A/B testing reports, to suggest the actionable next steps.
In this product webinar, we’re discussing VWO reports and how you can visualize these to improve your test performance.
Key Takeaways:
- How to read and interpret various conversion graphs in VWO
- Pointers on conducting a successful post-test analysis
- Decoding several terminologies, which storm your A/B testing reports
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