From Data to Decisions: How AI is Reshaping User Behavior Analysis & Continuous Optimization

Join Arjun Kunnath, Senior Product Marketing Manager, as he reveals how AI is revolutionizing user behavior analysis and fueling continuous optimization. Discover how VWO Copilot turns raw user data into actionable insights—spotting friction points, explaining user motivations, and even prescribing the most impactful changes. You’ll see how seamlessly these insights feed into VWO’s testing and personalization workflows, allowing you to iterate and improve experiences faster than ever before. You’ll also learn a simple yet powerful framework for continuous improvement—so you can move from gathering insights to confidently running A/B tests and rollouts.