Understanding your Visitor Journey

Webinar Summary

This webinar highlights the importance of Conversion Rate Optimization (CRO) for enhancing your website’s performance by understanding the visitor journey. The session focuses on using specific tools and techniques to analyze user behavior and optimize the customer experience.

Topics Covered

• Learn how funnels can help identify customer drop-offs and areas for improvement.
• Discover how heatmaps provide insights into user engagement and interaction.
• Understand user behavior by analyzing recordings to identify where users exit your site.
• Explore methods to optimize form fields for better user experience and higher conversion rates.

Who Should Attend

• Website Owners and Digital Marketers seeking to understand and improve the visitor journey.
• E-commerce Managers looking to reduce drop-offs and increase conversions.
• UX/UI Designers interested in data-driven approaches to enhance user experience.
• CRO Specialists aiming to optimize website performance through behavioral analysis.

Key Takeaways

• Understand the role of funnels in tracking user progress and identifying drop-off points.
• Learn how to use heatmaps to visualize user engagement on your website.
• Gain insights into user behavior through recordings to improve navigation and usability.
• Optimize forms to reduce friction and improve completion rates.