Types of Testing Options

Webinar Summary

This webinar explores the various testing options available for optimizing website performance through Conversion Rate Optimization (CRO). The session provides insights into different testing methods and guides participants on implementing them effectively.

Topics Covered

• How A/B, Multivariate (MVT), and Split Testing differ from each other
• Step-by-step guidance on creating your first Multivariate Test
• Instructions for setting up your first Split Test
• Learn how to use the duration calculator to plan your tests accurately
• Explore the various campaign options available in MVT
• Ensure your changes are working properly by previewing them before launch

Who Should Attend

• Website Owners and Digital Marketers looking to optimize website performance through testing
• E-commerce Managers focused on identifying the best-performing variants for higher conversions
• UX/UI Designers interested in applying different testing methods to improve user experience
• CRO Specialists seeking to expand their testing toolkit and refine optimization strategies

Key Takeaways

• Understand the differences between A/B, MVT, and Split Testing
• Gain hands-on knowledge of setting up Multivariate and Split Tests
• Learn how to use tools like the duration calculator to optimize test planning