Start your test

Webinar Summary

Ready to start optimizing your website with confidence? This webinar is your essential guide to launching your very first (or next!) A/B test using VWO. We’ll walk you through the entire process, from defining your testing goals and crafting a strong hypothesis to setting up your experiment in VWO and confidently hitting ‘launch.’ Learn the foundational steps to scientifically test your ideas and make data-driven decisions that drive real impact on your website’s performance.

Topics

• Understanding A/B Testing Basics.
• Defining Your Testing Metrics
• Crafting a Solid Hypothesis
• Navigating the VWO Platform for A/B Testing:
  • Setting up Your Experiment: A step-by-step walkthrough of the VWO campaign creation flow.
  • Creating Variations: Utilizing the Visual Editor (and a glimpse into code editor) to build your test variations.
  • Defining Goals: Setting up conversion goals to accurately measure success.
  • Segmenting Your Audience: Targeting specific user groups for your tests.
• Pre-Launch Checklist: Essential steps to ensure your test is set up correctly and avoids common errors.
• Launching Your A/B Test: Best practices for initiating your campaign.
• Monitoring Your Live Test: Basic insights into checking test progress and data collection.
• Q&A Session: Get your questions answered by VWO experts.

Who Should Attend

• Beginners to A/B Testing and Conversion Rate Optimization (CRO).
• New VWO Users looking for a guided tour on launching tests.
• Digital Marketers and Growth Hackers aiming to run their own experiments.
• Website Owners and Managers who want to start making data-backed decisions.
• Anyone interested in the practical steps of setting up an A/B test from scratch in VWO.

Key Takeaways

• Gain a clear understanding of the fundamental steps to run a successful A/B test.
• Learn to confidently set up your A/B test campaigns in VWO from start to finish.
• Understand how to define meaningful goals and hypotheses for your experiments.
• Discover the essential pre-launch checks to ensure your test runs smoothly.
• Empower yourself to start making data-driven improvements to your website immediately.