Rollouts and Data 360

Webinar Summary

Move beyond mere experimentation to strategic deployment and continuous optimization. This webinar, “Rollouts and Data 360,” will guide you through the process of confidently releasing winning variations and new features to your entire audience using controlled rollouts. Discover how VWO Data 360 serves as your command center, providing the deep analytics necessary to monitor performance, validate impact, and ensure the success of every change you implement. Learn to deploy with precision and make data-backed decisions every step of the way.

Topics

• Understanding Rollouts:
  • What are Rollouts? Concepts of gradual, phased deployment of winning experiment variations or new features.
  • Why Use Rollouts? Minimizing risk, managing user experience, and validating impact post-experiment.
  • Types of Rollouts: Feature flags, percentage-based rollouts, segment-specific rollouts.
• Implementing Rollouts in VWO:
  • Configuring a Rollout Campaign: Setting up gradual traffic allocation, from experiment winner to 100%.
  • Targeting and Segmentation for Phased Release: Deploying changes to specific user segments first.
  • Integrating with Experiments: Seamlessly transitioning a winning variation from an A/B test into a full rollout.
• VWO Data 360: Your Rollout Command Center:
  • Real-time Performance Monitoring: Tracking key business metrics and custom events in Data 360 as your rollout progresses.
  • Deep Dive Analytics for Rollouts:
    • Utilizing Segments to analyze the impact on different user groups.
    • Building Funnels to observe changes in user journeys.
    • Leveraging Custom Events & Metrics to track specific interactions relevant to your rollout.
  • Identifying Anomalies & Opportunities: How Data 360 helps you spot unexpected behaviors or validate positive impacts during a rollout.
  • Data-Backed Decision Making: Using Data 360 insights to decide on full deployment, pausing, or iterating on the rollout.
• Best Practices for Confident Rollouts:
  • Managing traffic percentages and scaling.
  • Setting up alerts and dashboards in Data 360 for critical monitoring.
  • Considering the user experience during phased rollouts.
• Q&A Session

Who Should Attend

• Product Managers overseeing feature releases and optimization.
• Conversion Rate Optimization (CRO) Specialists responsible for implementing winning tests.
• Data Analysts who need to monitor and understand the impact of changes.
• Growth Hackers focused on scalable and risk-managed deployments.
• Developers and Engineers interested in feature flagging and controlled releases.
• Anyone involved in taking experimental wins from test to full-scale implementation.

Key Takeaways

• Understand the principles and benefits of controlled rollouts for website changes and features.
• Learn how to effectively set up and manage rollouts within VWO, from gradual deployment to full release.
• Master VWO Data 360 for real-time monitoring and in-depth analysis of your rollout's performance.
• Gain the skills to make data-backed decisions on whether to scale, pause, or iterate on your deployed changes.
• Empower your team to reduce deployment risk and ensure the success of every optimization effort.