Webinar
Introduction to VWO and knowing my Goals
16 January 2025 ●
AM Eastern time
Duration - 60 minutes
Speaker
Rohan Shorey
Product Trainer
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Webinar Summary
This webinar emphasizes the importance of Conversion Rate Optimization (CRO) for improving website performance using clearly defined goals. The session explores how tools like VWO can be effectively used to enhance user experience and drive conversions.
Topics
- Introduction to VWO and its configuration
- What is VWO, and how to configure it for your website
- Installing VWO’s SmartCode for seamless integration
- Understanding and using a conversion optimization tool
- Step-by-step guidance on using VWO with your website
- Finding and understanding your website’s conversion rate
- Importance of setting goals for CRO
- How defining goals can help streamline the conversion process
- Using VWO Goals to improve the customer journey and boost conversions
- Reporting user traffic patterns to identify optimization opportunities
Who Should Attend
- Website Owners and Digital Marketers aiming to enhance online performance
- E-commerce Managers focused on increasing sales and improving customer retention
- UX/UI Designers interested in data-driven optimization techniques
- Marketing Professionals looking to improve ROI through better CRO strategies
Key Takeaways
- Gain insights into setting up and utilizing VWO as a powerful CRO tool
- Learn how to identify and track your website’s conversion rate
- Understand the role of goals in improving user experience and achieving desired outcomes
- Explore ways to analyze user traffic and ad audience targeting for effective marketing
