Get Feedback with Pulse and Forms
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Webinar Summary
Quantitative data tells you where users are dropping off, but qualitative feedback tells you why. Without direct insights from your visitors, building winning test variants often comes down to educated guesses.
In this live session—Get Feedback with Pulse & Forms—we focus on bridging the gap between qualitative research and test execution. You’ll learn how to build targeted web forms, deploy exit-intent surveys, run early-stage concept tests, and document journey observations. We’ll show you how to structure those insights into clear hypotheses and maintain a backlog of fresh experiment ideas so your testing pipeline never runs dry.
What We’ll Cover
We’ll guide you step-by-step through six hands-on research and ideation modules:
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Creating Forms: How to build high-converting inline and pop-up forms to capture user sentiment, lead details, and feedback without adding friction.
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Deploying Surveys: Setting up targeted micro-surveys (NPS, exit-intent, post-purchase) to uncover customer objections and conversion blockers in real time.
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Using Concept Tests: Gathering early feedback on visual designs, copy variations, and prototype ideas from real users before writing a line of code.
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Documenting Observations: Logging behavioral trends, friction points, and usability insights noticed along your visitors’ journey.
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Building Hypotheses: Translating raw user feedback into structured, testable hypotheses using standardized “If/Then/Because” frameworks.
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Ideation & Backlog Management: Creating a continuous idea pipeline so your team always has a prioritized list of variations ready to build and test.
Who Should Attend?
This session is designed for team members who want to ground their experimentation program in authentic user insights:
| Attendee Role | Primary Benefit |
| UX Researchers & Designers | Validate mockups early with concept tests and pinpoint exact user friction points. |
| CRO & Growth Marketers | Stop guessing—use direct customer feedback to generate high-converting test ideas. |
| Product Managers | Understand user sentiment across key funnel stages and prioritize feature updates. |
| Customer Experience (CX) Leads | Deploy non-intrusive surveys to measure satisfaction and collect qualitative user voice. |
Key Takeaways
- A Qualitative Feedback System: The ability to launch targeted surveys and forms that capture actionable user sentiment.
- Early Concept Validation: Practical methods for testing new ideas with users before committing design and engineering resources.
- Structured Hypothesis Generation: A clear process to turn scattered user feedback into prioritized, testable hypotheses.
- An Endless Idea Pipeline: A structured workflow to organize observations and ensure you never run short of high-impact variant ideas.