Different types of Testing

Webinar Summary

Elevate your experimentation strategy by mastering the diverse world of website testing. This webinar, “Different Types of Testing,” will demystify the nuances between Multivariate (MVT) Testing and Split URL Testing within VWO. We’ll break down what each method entails, when to use them for maximum impact, and how to confidently set them up and analyze results to drive significant improvements across your website. Learn to choose the right test for the right challenge and unlock deeper insights into user behavior.

Topics

• Deep Dive into Split URL Testing:
  • What it is
  • When to use it
  • Setup in VWO
• Understanding Multivariate (MVT) Testing:
  • What it is
  • When to use it
  • Setup in VWO
• Choosing the Right Test: A decision-making framework to select the optimal testing methodology based on your hypothesis, available traffic, and desired depth of insight.
• Analyzing Results in VWO: Interpreting data for Split URL and MVT tests, understanding winning combinations, and drawing actionable conclusions.
• Q&A Session: Get your questions answered by our testing experts.

Who Should Attend

• Conversion Rate Optimization (CRO) Specialists looking to expand their testing toolkit.
• Digital Marketers and Growth Hackers aiming for more sophisticated experimentation.
• UX/UI Designers interested in data-driven design decisions for complex layouts.
• Product Managers overseeing optimization initiatives and feature rollouts.
• Anyone involved in website optimization who wants to understand when and how to apply different testing methodologies effectively.

Key Takeaways

• Understand the fundamental differences and appropriate use cases for Split URL and Multivariate Testing.
• Learn how to effectively set up and manage both Split and MVT campaigns within VWO.
• Gain the ability to choose the most suitable testing method based on your specific optimization goals and website traffic.
• Discover how MVT can uncover powerful interaction effects between website elements.
• Empower yourself to run more precise and insightful experiments to drive significant website improvements.