Creating your Events & Building Metrics

Webinar Summary

Go beyond basic page views and unlock the true depth of user behavior with VWO Data 360. This webinar will guide you through the essential process of creating, understanding, and leveraging custom Events & Metrics within VWO’s powerful analytics suite. Learn how to meticulously track every critical user interaction on your website or app, build precise funnels, and segment your data to uncover hidden insights that drive more impactful optimization and personalization strategies.

Topics

• Introduction to Events & Metrics
• The Power of Custom Events:
  • Defining and tracking specific user actions (e.g., button clicks, video plays, form field interactions, sign-ups, add-to-carts, content scrolls).
  • Strategies for identifying key events to track based on your business goals.
  • Implementing Events in VWO: Using visual taggers, code-based events, and API integrations.
• Building Meaningful Metrics:
  • Transforming raw event data into actionable metrics (e.g., conversion rates, engagement rates, completion rates, average session duration of specific actions).
  • Creating custom metrics within VWO Data 360.
• Unlocking Insights with VWO Data 360:
  • Advanced Segmentation: Using events and metrics to segment your audience for hyper-targeted analysis.
  • Funnel Analysis: Building and optimizing user journeys with custom events to identify drop-off points.
  • Cohort Analysis: Understanding long-term user behavior trends.
  • Connecting events and metrics to A/B tests and personalization campaigns for deeper result analysis.
• Best Practices for Event & Metric Implementation: Ensuring data accuracy, consistency, and scalability.
• Real-world Use Cases: Examples of how businesses are using custom events and metrics to drive significant growth.

Who Should Attend

• Data Analysts and Scientists
• Conversion Rate Optimization (CRO) Specialists
• Product Managers and Owners
• Growth Marketers
• Business Intelligence Professionals
• Anyone involved in deeply understanding user behavior and optimizing digital experiences through granular data.

Key Takeaways

• Learn to define and implement custom events and metrics that matter most to your business goals.
• Understand how to precisely track every critical user interaction on your digital properties.
• Discover the full potential of VWO Data 360 for advanced segmentation, funnel analysis, and cohort analysis.
• Gain the skills to translate complex behavioral data into actionable optimization and personalization strategies.
• Empower yourself to ask deeper questions of your data and uncover previously hidden insights that drive significant business impact.